Rawai marks the southern tip of Phuket. It is the departure point for long-tail boats to Coral, Racha and Bon islands. The seafront, famous for its seafood restaurants and sea gypsy village, is a hub for year-round expatriates.
The area is affordable and authentic: villas with large gardens, traditional Thai houses and reasonably priced family condos. Rawai attracts foreign retirees and remote workers. Its proximity to Nai Harn and Ya Nui beach makes it a practical and friendly base, with good value for residential purchase.
According to CBRE and C9 Hotelworks, Phuket remains one of Asia’s fastest-growing branded residence markets, driven by luxury tourism, limited beachfront land and increasing international demand.
Best Areas for Branded Residences in Phuket
Top investment areas include Bang Tao, Laguna, Layan, Kamala, Surin and Mai Khao, where branded luxury projects benefit from beach access, premium infrastructure and strong rental demand.
JFTB Real Estate Phuket assists international buyers searching for branded residences, luxury villas, foreign freehold condominiums and off-market investment opportunities across Phuket.