Surin is nicknamed the "Millionaire's Beach". This upscale enclave on the west coast concentrates exclusive beach clubs (Twin Palms, Catch Beach Club), fine dining restaurants and designer boutiques. The beach, nestled between two headlands, offers fine sand and crystal-clear water.

The real estate market here is high-end: serviced condos, contemporary villas and high-yield investment apartments. Surin attracts a demanding clientele (expats, international retirees) and shows one of the highest appreciation potentials on the island, driven by the scarcity of available land.